The Cognitive Publishing Story

Cognitive Publishing increased engagement from 20% to 60% with streamGo.

Here's The Background

Cognitive Publishing are the leading business-to-business publisher and events organiser to the UK’s public sector, NHS, and rail industry.

Cognitive Publishing help thousands of global businesses connect with the senior leaders from these sectors responsible for defining strategy and making life-changing procurement decisions for the citizens they serve every single day.

"We run online conferences, webinars and in-person conferences, exhibitions and networking dinners. On-demand content is also a key part of the events we deliver. The streamGo platform has allowed us to double the amount of events we deliver because it has saved us so much time. It’s enabled us to monetise on-demand content and helps generate lots of leads for the sales team. The system is incredible, easier to use and easy to extract great value for us and our clients."

Roy Rowlands

Media & Events Director

How It All Works

Cognitive Publishing utilise the power of the streamGo platform to run webinars and virtual events for the UK’s public sector, NHS, and rail industry.

They have created many events across multiple brands, each with their own unique branding and style. They also use streamGo's CPD/CPE feature to automate the certification process and simplify the attendee experience.

Increased Engagement

With streamGo, Cognitive Publishing immediately saw an increase in engagement from 20% to 60%. They also saw conversions increase by the same amount, thanks to the automated on-demand capabilities of the platform.

The advanced reporting features allowed Cognitive Publishing to see greater insight into event attendance and engagement, showing both user and client value.

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