Smarter Event Decisions Start Here: Inside streamGo’s Reporting Suite

When it comes to webinars and virtual events, the real magic doesn’t stop when the stream ends, it starts with what you do next. If you're still relying on simple metrics like “number of attendees” or “time watched,” you’re missing out on a treasure trove of insights that could transform your event strategy. That’s where streamGo’s comprehensive reporting suite steps in. We built our analytics tools to help you make smarter event decisions at every stage of the funnel.

The Problem With Traditional Event Reporting

Let’s face it, most event platforms treat reporting as an afterthought. You're lucky if you get a CSV file with some basic viewer stats. There’s rarely any context, no meaningful way to connect the dots, and definitely no automated and free integration with your existing systems.

And while attendance numbers look nice on a post-event slide, they don’t tell you:

• Who was actually engaged and by how much?

• Which content resonated with your audience?

• How your event impacted lead generation or ROI?

That’s where we’re different.

Introducing streamGo’s Reporting Suite

Our reporting functionality goes way beyond vanity metrics. It’s designed to surface actionable insights and power smarter decisions across marketing, sales, and content teams. Here’s a breakdown of what you get.

🔍 Live & On-Demand Engagement Analytics

From the moment your event starts, streamGo tracks:

• Q&A submissions

• Poll and survey participation

• Chat and search activity

• CTA clicks and downloads

• Reactions and emoji feedback

• Audience drop-off points

• Referral, location and device data

• Full user journeys

You’ll know not just who attended, but who was actively engaged, and for how long, segmented by event type.

🤖 AI-Powered Post-Event Insights

Once your event ends, we automatically generate a detailed insights email powered by generative AI. Within minutes, you’ll receive:

• A summary of your session’s key content

• Speaker highlights and notable quotes

• Common audience questions

• Attendance and engagement stats

• Poll data visualised into clear charts

Perfect for crafting follow-up campaigns, sales outreach, or reporting to internal stakeholders.

🧭 Chapter & Content Interaction Reporting

Thanks to our AI-generated video chapters, you can now see:

• Which topics viewers skipped to

• Which chapters had high engagement (or high drop-off)

• How many attendees viewed 75% or more of a section

It’s like heat-mapping for your webinar content.

📊 Poll & Survey Data Visualisation

Get real-time feedback with in-session polls and post-event surveys, automatically collected and visualised. Export everything to share with your team or use it to guide content strategy for future events.

🔁 CRM & Automation Integration Reporting

streamGo connects seamlessly with:

• HubSpot

• Salesforce

• Marketo

• Zapier

Your CRM will reflect not only who registered and attended, but how long they watched and how engaged they were. Ideal for lead scoring and nurturing workflows. You can even trigger custom workflows by pushing registrations, questions and poll submissions in real-time to thousands of other apps, thanks to the streamGo Zapier integration.

✉️ Email Campaign Tracking

Every invite, reminder, and follow-up email can be tracked for:

• Open and click-through rates

• Auto-registration link usage

• Conversion from email to attendee

Identify your most effective messages and refine your promotional strategy with every event.

▶️ Interactive Video Audience Reporting

streamGo also offers an interactive video player, providing visibility on exactly who was watching at any specific point of your live event. Including a point in time view of your audiences reactions. ❤️

⚙️ Custom Report Building

As if all of the above wasn't enough, streamGo even provides a custom report builder! This means you can build CSV exports and get the data you need, using your own customised and most valuable KPI's.

Why This Matters

✅ Measure What Really Matters: Track engagement, not just eyeballs.
✅ Get Results Faster: Real-time dashboards and AI-generated summaries save hours.
✅ Connect the Dots: Sync all your data to your CRM and see the full picture.
✅ Prove ROI: Arm your team with the data they need to show impact and improve.

In short: You can’t improve what you don’t measure. And with streamGo, you’re measuring the metrics that matter most.

Tips to Maximise Reporting Value

To get the most out of your data:

• Define your KPIs before the event. What are you trying to learn?

• Use chapters and interactions to guide future topics and formats

• Set up CRM workflows that trigger based on real engagement, not just sign-ups

• Don’t ignore the quiet attendees, see where they dropped off and why

Smarter Events Start With Smarter Reporting

Your events are a marketing engine. And the better you understand your audience, the better you can serve them. With streamGo’s reporting suite, you’re not just collecting data. You’re turning it into informed decisions. 🚀