How streamGo’s SSO Features Improve Registration & Security
Ease of access and security are critical for creating a seamless experience for both organisers and attendees of your online events. That’s where Single Sign-On (SSO) and Social Sign-On come into play. At streamGo, we offer a variety of SSO options designed to help streamline the registration process, improve event attendance, and secure your events, while giving you control over who can register.
Whether you’re looking to make it easier for attendees to sign up, or you need to restrict access to a specific group of people, our LinkedIn and Google SSO, as well as our SAML SSO, provide flexibility and control to match your event's goals.
What is Single Sign-On (SSO)?
Single Sign-On (SSO) is a user authentication process that allows users to log in to multiple applications with one set of credentials. Instead of creating new login details for every website or application, users can use their existing credentials (such as their corporate email or social media login) to access other platforms.
By integrating SSO into your event registration process, you can remove common friction points for attendees, enhance security, and even control who gains access to your events. There are two main forms of SSO that streamGo supports:
Each option offers distinct advantages depending on your event’s requirements.
Social Sign-On: LinkedIn & Google SSO
Social Sign-On is one of the easiest ways to boost your event registration numbers. By allowing attendees to sign up using their existing LinkedIn or Google accounts, you’re removing barriers that could otherwise lead to abandoned registration forms. Here’s how it helps:
1. Simplified Registration Process
One of the major pain points for potential attendees is the registration process. No one enjoys filling out long forms for every platform they interact with. With LinkedIn and Google SSO, attendees can register for your event in just a few clicks, using credentials they’re already comfortable with.
This streamlined experience can lead to:
Higher conversion rates: The easier it is for people to sign up, the more likely they are to complete the process.
Reduced abandonment: Attendees are less likely to abandon the sign-up process if they can use an existing login rather than having to create a new one.
2. Increased Data Accuracy
When attendees use their LinkedIn or Google accounts to sign in, the data they provide is likely to be more accurate and up-to-date compared to manual input.
This can result in better lead qualification by having accurate and relevant information about your attendees helps your marketing and sales teams better target their efforts.
3. Enhanced Trust and Security
People are more likely to trust a sign-on process using a service they already know, such as Google or LinkedIn. By leveraging these trusted platforms, you can increase attendees’ confidence in your event while maintaining high security standards.
Use Case: Boosting Attendance for Public Webinars
For webinars focused on broad topics or open to the public, allowing LinkedIn or Google SSO makes the registration process fast and frictionless. Attendees can register in seconds, making it more likely they will attend the event. This is especially useful when you are trying to attract a large, diverse audience and need to maximise registration numbers.
Enterprise-Level Control with SAML SSO
For organisations that prioritise security, such as corporate events, internal comms, or training sessions, SAML SSO (Security Assertion Markup Language) provides a powerful solution. SAML SSO allows employees to use their corporate credentials to register and attend, ensuring that only authorised personnel can access the event.
1. Strict Access Control
With SAML SSO, only individuals with the right permissions—typically employees of a particular organisation—can register for your event. This makes it ideal for:
Internal company events: Ensure that only staff members can attend confidential meetings, training sessions, or executive briefings.
Client-only webinars: Restrict access to current clients or partners by verifying their credentials via their corporate logins.
By limiting access to specific groups, you maintain the privacy and exclusivity of your event.
2. Enhanced Security
SAML SSO offers enterprise-grade security, ensuring that login credentials are never shared between systems and that data is encrypted. This high level of security makes SAML SSO essential for industries with strict compliance requirements, such as healthcare, finance, and government.
3. Improved User Experience for Enterprise Clients
Like Social Sign-On, SAML SSO removes the need for users to remember yet another set of credentials. Employees can quickly register using their existing company login information, which improves user experience and reduces support requests related to forgotten passwords or access issues.
4. Streamlined User Management
SAML SSO also simplifies user management for IT departments. Since users are authenticated through their organisation's existing systems, IT teams don’t need to worry about managing additional logins or permissions for virtual events, making the process efficient and scalable.
Use Case: Securing Internal Corporate Events
For companies hosting internal meetings or virtual town halls, SAML SSO ensures that only employees can access the content, safeguarding confidential discussions and intellectual property. This is also valuable for industries with compliance concerns, such as finance and healthcare, where privacy is paramount.
How streamGo’s SSO Features Can Work for Your Next Event
At streamGo, we believe in providing flexible solutions that fit your unique event needs, whether you're hosting a public webinar or a secure, internal company meeting. Our SSO options ensure that you have the control and flexibility to either open your events to a wide audience or restrict them to a select few.
Key Benefits of streamGo’s SSO Features:
Ease of Registration: Simplify the sign-up process with LinkedIn and Google SSO to reduce friction and increase attendance.
Security and Access Control: Use SAML SSO to secure your events, ensuring only authorised participants can register.
Data Synchronisation: Automatically sync attendee data with your CRM, ensuring accurate and up-to-date information for follow-up and lead nurturing.
With streamGo, you get the flexibility to enhance the attendee experience using LinkedIn and Google SSO for open events, or to control access with SAML SSO for secure, internal events. Whichever you choose, streamGo ensures that your event data is exactly where you need it, making the process seamless and secure from start to finish.
Ready to take your event registration to the next level? Contact us today to learn more about how streamGo’s SSO features can simplify your events and improve attendee engagement.
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