Go Live Everywhere: Introducing Multi-Streaming from streamGo

Your audience doesn’t live in one place. They’re in your database, on your event landing pages. But they’re also scrolling LinkedIn, watching YouTube, or dropping into live streams while they work.

Until now, you had a choice. Focus on a dedicated event experience on your event platform, or go live on social platforms with fewer event tools around you. With streamGo multi-streaming, you don’t have to choose.

Now you can broadcast your streamGo events to third-party platforms like YouTube and LinkedIn at the same time, helping you reach more people while keeping your event strategy in one place.

What is multi-streaming?

Multi-streaming simply means sending one live video stream to multiple platforms at once. In practice, that might look like:

Running your main event on streamGo
Broadcasting the same live feed to YouTube or LinkedIn to reach your followers there
Using those additional channels as awareness and top-of-funnel entry points for your wider event strategy

It’s one event. One set of speakers. One live moment. Shared across multiple destinations.

Why multi-streaming matters for marketers and event teams

Multi-streaming helps you:

Increase reach without extra production work - turn a single event into multiple live broadcasts.
Tap into existing communities - go live to your followers, subscribers and members where they already are.
Create buzz around key moments – product launches, big announcements and flagship events can now appear on more than just your event page.

When budgets are tight and expectations are high, getting more value from every event is essential. Multi-streaming lets you do exactly that.

How multi-streaming works in streamGo

Setting up multi-streaming in streamGo is straightforward:

Plan your event as normal
Create your webinar, virtual event or hybrid session inside streamGo.
Add your RTMP destinations
For each third-party platform (e.g. YouTube, LinkedIn Live or another RTMP-enabled tool), add the RTMP URL and stream key provided by that platform in the presenter studio and save.
Go live once
When your event goes live in streamGo, we’ll send the stream to all of your selected RTMP destinations at the same time.

Your production team still works in one place, but your audience can tune in from multiple platforms.

When to use multi-streaming

Multi-streaming is especially powerful for:

Thought-leadership webinars where you want to build brand visibility with new audiences.
Product launches and announcements you’d like to amplify beyond your registration list.
Executive town halls and internal updates where some teams might prefer consuming via a corporate channel.
Hybrid and virtual conferences looking to boost awareness for keynotes or headline sessions.

Use social/live platforms to create buzz and visibility, while your core event strategy runs through streamGo.

Best practices for multi-streamed events

A few tips to get the most from multi-streaming:

Decide your “home” for the event
Choose where you want the primary experience to sit (e.g. your streamGo event page) and keep that as your main call to action.
Plan clear calls to action
Your broadcast on YouTube or LinkedIn should clearly signpost what viewers should do next. e.g. register for upcoming sessions, visit your resource hub, or speak to sales.
Keep messaging consistent
Align titles, descriptions and visuals across platforms so attendees recognise the event wherever they see it.
Push registrations from third-party platforms into streamGo
Your audience may choose to watch your event on another platform, but you can still capture and move that data into one place using our Zapier integration. For example, you could capture your LinkedIn event registrations and move them to streamGo.

Ready to multi-stream your next event?

If you’re already running your events with streamGo, multi-streaming via RTMP is already available and is your new way to go live everywhere with less effort. Want to see it in action or add multi-streaming to your next event? Get in touch with the team.