Boost the Value and Longevity of Live Events with On-Demand Content

With webinars, virtual events and even physical events, the live experience is only part of the story. To maximise the value and reach of an event, on-demand content has become essential for event organisers. Offering on-demand access not only extends the lifespan of your event but also provides attendees—and future viewers—with the ability to engage with your content in different ways.

On-demand content turns a live event into an evergreen resource, delivering long-term value and opening new engagement opportunities well beyond the live session. At streamGo, we understand the importance of on-demand content. That’s why our platform includes powerful on-demand features to enhance accessibility, usability, and engagement for event attendees.

In this post, we’ll explore the benefits of on-demand content, how it can improve your events, and the unique on-demand features that the streamGo platform offers to help you make the most of every event.

Why On-Demand Content is Essential for Your Events

Providing on-demand access to your live event sessions is about more than just recording and uploading. It’s about giving your content a second life, maximising engagement, and making sure your event stays relevant. Here’s how on-demand content can significantly enhance the value of your events:

1. Increased Accessibility and Flexibility

With on-demand content, attendees who couldn’t join the live event can still benefit from the sessions. On-demand access also allows those who attended to revisit key points, catch up on missed parts, and engage with the content in their own time. This flexibility not only increases the reach of your event but also improves attendee satisfaction.

2. Extended Audience Reach

On-demand content allows you to reach new audiences who may not have been aware of or able to attend the live event. By promoting on-demand sessions after the event, you can attract fresh viewers, generate additional leads, and increase the overall ROI of your event.

3. Content Longevity and Repurposing Opportunities

On-demand content opens up numerous repurposing possibilities. A single webinar can provide a wealth of material for blog posts, social media snippets, video highlights, podcasts, and more. With the right tools, you can repurpose content to continue driving engagement across different channels, extending the event’s value long after the live session.

Now, let’s look at the specific on-demand features that streamGo offers to make your event content more accessible, engaging, and valuable over the long term.

streamGo: Enhancing Accessibility & Engagement

The streamGo platform is designed to give your on-demand content the best chance to thrive and is available across all of our products, no matter what type of live event you're hosting. From instant availability to advanced search capabilities, our features ensure that every element of your event is accessible, usable, and impactful. In addition, streamGo's video library solution can give all of your on-demand content a home, bringing with it even more functionality to help your content sing. Here’s how our on-demand tools can unlock your event content:

1. Instant Availability of On-Demand Sessions

One of the most important factors for on-demand success is timeliness. When hosting your webinars, virtual events or hybrid events on the streamGo platform, on-demand sessions are available instantly after the live event ends. This immediate access means attendees who missed part of the live event or want to revisit specific sections can do so right away. There’s no delay between the live event and its on-demand availability, keeping the content fresh and accessible when interest is at its peak.

2. Multi-Bitrate Encoding for Smooth Playback

High-quality, seamless playback is essential for maintaining audience engagement with on-demand content. Whether you're uploading your own media or hosting the event through the streamGo platform, multi-bitrate encoding ensures that video playback adjusts to the viewer’s internet connection, providing the best possible quality without interruptions. This feature optimises the viewer experience, allowing everyone to access the content smoothly, regardless of their internet speed or device.

3. Highly Accurate Transcriptions for Easy Repurposing

Creating other types of content from your event is much easier with a reliable transcript. streamGo provides highly accurate transcriptions of your on-demand sessions, giving you a detailed, text-based version of the event content. These transcriptions are ideal for quickly identifying key points, quotes, and themes, making it easy to repurpose your content into blog posts, articles, or social media updates.

Accurate transcriptions save time and ensure you capture every valuable insight shared during the event, enhancing your ability to use the content across multiple platforms.

4. Captions for Improved Accessibility

Accessibility is more of a priority than ever. To ensure that all viewers can engage with your content, streamGo offers captions for all live and on-demand events. Captions make it easier for attendees with hearing impairments to participate and are useful for anyone watching without sound, such as on mobile devices. By including captions, you’re making your content more inclusive and expanding its reach.

5. Blazing Fast Video Search

Imagine having the ability to jump directly to specific points in a video without having to scrub through it manually. streamGo’s video search feature allows viewers to search keywords, phrases, or topics across the entire event and jump straight to relevant moments. This functionality not only saves time but also enhances usability, especially for on-demand viewers looking to revisit specific insights or topics. It’s a highly efficient way for users to get directly to the content they care about.

6. AI Video Chapters for Easy Navigation

Our newest feature, AI Video Chapters, uses generative AI to automatically break down videos into easy-to-navigate sections. This innovation makes it effortless for viewers to skim through and locate specific parts of the event, such as speaker introductions, key insights, or Q&A segments. These chapters are designed to improve the viewing experience by allowing attendees to consume content in smaller, digestible segments.

AI Video Chapters help users stay focused, making the on-demand experience more user-friendly and less overwhelming. This feature is especially valuable for longer webinars or multi-part virtual events, where viewers may want to jump to specific sections of interest.

7. High-Quality Audio Files for Podcasting

For those looking to repurpose their event content in audio format, streamGo offers the option to download high-quality audio files from your event recordings. With a single click, you can extract the audio from your on-demand video and have it ready for use as a podcast episode or standalone audio file.

Podcasts have become an incredibly popular medium for reaching audiences on the go. By offering your event content as an audio file, you can attract listeners who may not have time to watch the full video but are interested in tuning in during their commute, workout, or while multitasking. This extends the reach of your content even further and gives you another channel for engaging with your audience.

How On-Demand Content Drives ROI and Engagement

With all these features, streamGo empowers you to turn your live event into a lasting resource that continues to generate value over time. Here’s how on-demand content can drive ROI and keep your audience engaged:

• Lead Generation: On-demand content is an excellent lead generation tool. By gating the content or using it as a resource for email campaigns, you can capture contact information from new viewers who may not have attended the live event.

• Enhanced Attendee Engagement: On-demand features like video search and AI-generated chapters make it easy for viewers to find and focus on the content that interests them most. This flexibility encourages deeper engagement, as attendees are more likely to revisit or share specific segments.

• Increased Reach: Promoting the on-demand version allows you to reach audiences who may not have been able to attend live. This extended reach can help you attract new leads, build your brand’s authority, and maximise your event’s impact.

• Evergreen Content: With on-demand access, your event becomes a reusable asset that you can repurpose and promote whenever relevant. An on-demand library can serve as an ongoing resource, allowing you to build a rich content repository that continues to deliver value.

Make Your Live Events Evergreen

By investing in on-demand features, you’re not just offering a one-time experience but creating a long-term resource that adds value to your audience and keeps working for your business. The right tools make all the difference, and streamGo’s on-demand capabilities ensure that every aspect of your event can be accessed, repurposed, and enjoyed time and again.

Ready to turn your next event into an evergreen success? Book a demo to learn more about streamGo’s powerful on-demand features and start building a lasting impact with every event.